In the film documentary “Merchants of Cool,” people are trying to incorporate our culture with their product, we are just a pawn to these products, just to buy. Mtv is one of the biggest ways of advertising and since its popular to us we enjoy it and don’t know it is a commercial. Even if its music it’s still promoting us to buy something. Mtv realized that if they want to keep making money then they have to change with the younger people. They study kids in order to keep up with the times. They actually study us in order to get higher ratings and more money. Most of the people who spoke on the documentary have fairly good credentials. When they talked about a mook about the outlandish stuff people do and that’s what really gets us. Markets compete for us, as consumers wanting to sell our brain space. It also tends to make girls need to look a certain way. Another trick for TV companies to get us hooked is sex, it’s a way to keep up with the times and to keep people interested in their shows, it was also a way to keep up with wrestling which is the biggest grossing entertainment today.
It brought up a good point whether we were mirroring media or if media is mirroring us. It’s as if we sell back what they sell us. There are underground groups of people who go against the general media, it’s because they think that that certain song and that certain type of music is specifically for them and not for just everybody, but bands and fans like that are very few. It seems like the media’s telling us what we should like and what’s cool or not.